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BACARDÍ: PREMIUM

BACARDÍ: PREMIUM

Bacardí comes from a very special part of the world where the sun shines all year, the rum flows freely and nothing ever feels too hard or requires too much effort.

It’s not to say we don’t take what we do seriously; just that we approach everything with warm, approachable attitude that always feels inviting.

I was tasked with creating a suite of beautiful drinks and bottle photography for our social channels — specifically for Bacardí’s premium portfolio. This was an opportunity to convey my point of view through visual language that feels distinctly Bacardí.


Roles:
Art/Creative Direction, Production Design, Propping, Styling


With Alex Booker (ECD)
Photography by Adrian Mueller