DINA ZOLAN IS A CREATIVE DIRECTOR AND DESIGNER BASED IN NEW YORK CITY.
HER WORK
BUILDS VISUAL WORLDS, CAMPAIGNS, AND DESIGN SYSTEMS FOR LIFESTYLE, FOOD & BEVERAGE, BEAUTY, AND EDITORIAL BRANDS.
POPEYES:DINA ZOLAN IS A CREATIVE DIRECTOR AND DESIGNER BASED IN NEW YORK CITY.
HER WORK BUILDS VISUAL WORLDS, CAMPAIGNS, AND DESIGN SYSTEMS FOR LIFESTYLE, FOOD & BEVERAGE, BEAUTY, AND EDITORIAL BRANDS.
HER WORK BUILDS VISUAL WORLDS, CAMPAIGNS, AND DESIGN SYSTEMS FOR LIFESTYLE, FOOD & BEVERAGE, BEAUTY, AND EDITORIAL BRANDS.
THE CHICKEN SANDWICH WARS
20 Billion impressions. Worth $220,000,000. $0 spent.
When Popeyes launched its new Chicken Sandwich, they were up against Chick-fil-A - a brand who dominates the chicken sandwich category. So we had to be smart.
The good news: Chick-fil-A was a guilty pleasure for many people who disagreed with their conservative stances. We’d been listening in on social, preparing for the right moment to strike. Buzz was okay when the sandwich went nationwide on August 12. But a week later, our moment came. Chick-fil-A tweeted about their sandwich, trying to hold their ground.
We quickly responded with a perfectly on-brand “...y’all good?” It blew up.
Then, Wendy’s tried to get in. We clapped back at them too. Then it really blew up.
The rest is internet history.
When Popeyes launched its new Chicken Sandwich, they were up against Chick-fil-A - a brand who dominates the chicken sandwich category. So we had to be smart.
The good news: Chick-fil-A was a guilty pleasure for many people who disagreed with their conservative stances. We’d been listening in on social, preparing for the right moment to strike. Buzz was okay when the sandwich went nationwide on August 12. But a week later, our moment came. Chick-fil-A tweeted about their sandwich, trying to hold their ground.
We quickly responded with a perfectly on-brand “...y’all good?” It blew up.
Then, Wendy’s tried to get in. We clapped back at them too. Then it really blew up.
The rest is internet history.
ROLES
WROTE THE HIGHEST PERFORMING TWEET IN FAST FOOD HISTORY TO DATE,
CAUSED AN INTERNET WAR THAT SPREAD TO REAL LIFE,
& ART DIRECTOR/DESIGNER
AGENCY GSD&M
CDS JOLEIGHN
COPYWRITER STEPHEN LINTNER
WROTE THE HIGHEST PERFORMING TWEET IN FAST FOOD HISTORY TO DATE,
CAUSED AN INTERNET WAR THAT SPREAD TO REAL LIFE,
& ART DIRECTOR/DESIGNER
AGENCY GSD&M
CDS JOLEIGHN
COPYWRITER STEPHEN LINTNER
POST CUT+RUN
“THE TWEETS HEARD ‘ROUND THE WORLD”
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DINAZOLAN@GMAIL.COM