HER WORK BUILDS VISUAL WORLDS, CAMPAIGNS, AND DESIGN SYSTEMS FOR LIFESTYLE, FOOD & BEVERAGE, BEAUTY, AND EDITORIAL BRANDS.
IMVEXXY: LONG MAY SHE REIGN
Elevating a traditionally clinical category through a regal, editorial world.
Set within a castle in Hungary and inspired by a Bridgerton-esque energy, this campaign portrays menopausal women as vibrant, sensual, and unapologetically in control instead of leaning on tropes.
Within this cinematic reimagining, IMVEXXY emerged not as a remedy, but as a modern ally, supporting comfort and confidence for women fully in their power.
Set within a castle in Hungary and inspired by a Bridgerton-esque energy, this campaign portrays menopausal women as vibrant, sensual, and unapologetically in control instead of leaning on tropes.
Within this cinematic reimagining, IMVEXXY emerged not as a remedy, but as a modern ally, supporting comfort and confidence for women fully in their power.
ROLES SR ART DIRECTOR, DESIGNER
AGENCY MCCANN NEW YORK
CDS SARA WORTHINGTON & ARMANDO FLORES
SR COPYWRITER MARGARET WEBBER
AGENCY MCCANN NEW YORK
CDS SARA WORTHINGTON & ARMANDO FLORES
SR COPYWRITER MARGARET WEBBER
DIRECTOR IVAN STOJILJKOVIĆ
PRODUCTION GOOD KIDS (BUDAPEST) & CONTRAST EYE (LA)
PHOTOGRAPHY LOU ESCOBAR
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DINAZOLAN@GMAIL.COM