DINA ZOLAN IS A CREATIVE DIRECTOR AND DESIGNER BASED IN NEW YORK CITY.
HER WORK BUILDS VISUAL WORLDS, CAMPAIGNS, AND DESIGN SYSTEMS FOR LIFESTYLE, FOOD & BEVERAGE, BEAUTY, AND EDITORIAL BRANDS.
HER WORK BUILDS VISUAL WORLDS, CAMPAIGNS, AND DESIGN SYSTEMS FOR LIFESTYLE, FOOD & BEVERAGE, BEAUTY, AND EDITORIAL BRANDS.
CAZADORES:
100 YEARS OF 100% AGAVE
Cazadores is a no-BS, 100 year old, 100% blue weber agave tequila from the highlands of Los Altos. With their 100-year anniversary coming up, they came to us for a platform and a brand identity refresh.
Inspired by the vibrant, spirited visual style found on the streets of Los Altos de Jalisco, we worked with a Mexico-based linocut illustrator, then layered those illustrations with bespoke patterns, typography, textures, and iconography, and set it all to the tune of a lively, true-to-Mexico color palette, to create a delightfully layered and lighthearted visual language.
Inspired by the vibrant, spirited visual style found on the streets of Los Altos de Jalisco, we worked with a Mexico-based linocut illustrator, then layered those illustrations with bespoke patterns, typography, textures, and iconography, and set it all to the tune of a lively, true-to-Mexico color palette, to create a delightfully layered and lighthearted visual language.
ROLES SR. ART DIRECTOR/DESIGNER
AGENCY BBDO NEW YORK
AGENCY BBDO NEW YORK
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DINAZOLAN@GMAIL.COM